Geography matters in every business and every discipline. Wherever you turn, Geography ;helps people do a better job and make a difference. Geographic analysis and modeling provide answers to a variety of questions. Geography as a science and GIS as a technology can be seen as a framework for what many people are calling "sustainable development." Geography is part of our everyday lives. It's part of our neighborhood, our nation, our planet. It's part of the things we come in contact with everyday—weather, traffic, the quality of our water and land, stores, government, the economy, and more. Often overlooked because we see it constantly, geography is everywhere. A transformation is taking place. Businesses and government, schools and hospitals, nonprofit organizations, and others are taking advantage of it. All around the world, people are working more efficiently because of it, Information that was limited to spreadsheets and databases is being unleashed in a new, exciting way—all using geography.